PIMP MY MAG is the artistic project I started in 2015 in which I redesign covers and pages of fashion magazines through the use of colors.
My work is focused on the celebratory, sometimes "sacred", aspect of the images and their symbolic value that, especially now in the era of Instagram, get “sanctified” and transformed into icons.
At a time of uber-fast and superficial consumption, my goal is to investigate social trends and how consumers’ behaviors are evolving because of the social media impact on our everyday life and the new narratives they contribute to create, which very often adhere to a stereotyped image disconnected from reality.
The images of the bodies immortalized in the pages of magazines or displayed on the screens of our devices become reference models on which we shape ourselves and symbols able to deliver artificial feelings, desires and hopes.
Through my work I intend to investigate and emphasize the result of these viral media dynamics that transform some individuals into sacred simulacres symbolizing the illusion of grasping the genuine moment of a perfectly constructed reality while they are just used to perpetuate and reinforce cultural stereotypes.
The images of the bodies immortalized in the pages of magazines or displayed on the screens of our devices become reference models on which we shape ourselves and symbols able to deliver artificial feelings, desires and hopes.
Through my work I intend to investigate and emphasize the result of these viral media dynamics that transform some individuals into sacred simulacres symbolizing the illusion of grasping the genuine moment of a perfectly constructed reality while they are just used to perpetuate and reinforce cultural stereotypes.